
Find Your Fit
Your usual size is
only the starting point.
Every body is different — and so is every dress.
Feeling Friday styles are created with different constructions and levels of flexibility. Some are sculpted and structured, while others are designed with stretch, smocking or adjustable details.
Your usual size is a helpful starting point, but the construction of the dress and your measurements should guide your final choice.
Structured Fit
Designed to shape.
Not to stretch.
Many of our signature fitted styles are designed with a defined waist and little or no stretch.
This creates a more sculpted silhouette, but it also means the fit can feel smaller than a style with stretch or an adjustable construction.
For structured styles, choose your size based on your measurements rather than only the size you usually wear.

If one of your measurements falls into the next size, we recommend choosing the larger size.
Find the Fit for You
Different dresses.
Different fits.
Our dresses are designed with different constructions and levels of flexibility. Understanding how a dress is built can make choosing your size much easier.
Structured Fit
Defined waist · Little or no stretch
Our signature fitted styles are designed to create a sculpted silhouette. Because the waist has little room to give, choose your size based on the area where the dress is most fitted.
If one of your measurements falls into the next size, we recommend choosing the larger size.
Flexible Fit
Smocked back · Stretch · Adjustable details
Styles with smocking, stretch or adjustable details offer more flexibility through the bust and waist. These styles can adapt more easily to different proportions and may be a great option if you are between sizes or prefer a little more room.
Your Proportions
The same size can fit differently
Two people who usually wear the same size can experience the same dress differently. If your bust, waist and hips fall into different sizes on our chart, choose according to the area where the dress is most fitted.
Size chart
Use your body measurements to find your general Feeling Friday size. These are body measurements, not garment measurements.
If you fall between sizes, consider where the dress is most fitted. For styles with little or no stretch, choose the size that fits your most fitted area.
Always check the Fit & Model information and garment measurements on the product page.
| Size | Bust | Waist | Hips |
|---|---|---|---|
| XXS | 76-80 cm | 58-62 cm | 84-88 cm |
| XS | 80-84 cm | 62-66 cm | 88-92 cm |
| S | 84-88 cm | 66-70 cm | 92-96 cm |
| M | 88-92 cm | 70-74 cm | 96-100 cm |
| L | 92-98 cm | 74-80 cm | 100-106 cm |
| XL | 98-104 cm | 80-86 cm | 106-112 cm |

How to Measure
Measure for
your best fit.
Bust
Measure around the fullest part of your bust, keeping the tape level.
Waist
Measure around the narrowest part of your natural waist.
Hips
Measure around the fullest part of your hips.
Keep the measuring tape close to the body without pulling it tight.
One Last Thing
Always check
the individual dress.
Fit can vary depending on fabric, construction and silhouette.
Before ordering, always check the Fit & Model information on the product page for notes such as:
No stretch · Fitted waist · Smocked back · Adjustable fit · Runs small · True to size
The right fit matters more than the letter on the label.





