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Your usual size is

Find Your Fit

Your usual size is
only the starting point.

Every body is different — and so is every dress.

Feeling Friday styles are created with different constructions and levels of flexibility. Some are sculpted and structured, while others are designed with stretch, smocking or adjustable details.

Your usual size is a helpful starting point, but the construction of the dress and your measurements should guide your final choice.

Structured Fit

Designed to shape.
Not to stretch.

Many of our signature fitted styles are designed with a defined waist and little or no stretch.

This creates a more sculpted silhouette, but it also means the fit can feel smaller than a style with stretch or an adjustable construction.

For structured styles, choose your size based on your measurements rather than only the size you usually wear.

Designed to shape.

If one of your measurements falls into the next size, we recommend choosing the larger size.

Find the Fit for You

Different dresses.
Different fits.

Our dresses are designed with different constructions and levels of flexibility. Understanding how a dress is built can make choosing your size much easier.

Structured Fit

Defined waist · Little or no stretch

Our signature fitted styles are designed to create a sculpted silhouette. Because the waist has little room to give, choose your size based on the area where the dress is most fitted.

If one of your measurements falls into the next size, we recommend choosing the larger size.

Flexible Fit

Smocked back · Stretch · Adjustable details

Styles with smocking, stretch or adjustable details offer more flexibility through the bust and waist. These styles can adapt more easily to different proportions and may be a great option if you are between sizes or prefer a little more room.

Your Proportions

The same size can fit differently

Two people who usually wear the same size can experience the same dress differently. If your bust, waist and hips fall into different sizes on our chart, choose according to the area where the dress is most fitted.

Size chart

Use your body measurements to find your general Feeling Friday size. These are body measurements, not garment measurements.

If you fall between sizes, consider where the dress is most fitted. For styles with little or no stretch, choose the size that fits your most fitted area.

Always check the Fit & Model information and garment measurements on the product page.

Size Bust Waist Hips
XXS 76-80 cm 58-62 cm 84-88 cm
XS 80-84 cm 62-66 cm 88-92 cm
S 84-88 cm 66-70 cm 92-96 cm
M 88-92 cm 70-74 cm 96-100 cm
L 92-98 cm 74-80 cm 100-106 cm
XL 98-104 cm 80-86 cm 106-112 cm
Measure for

How to Measure

Measure for
your best fit.

Bust

Measure around the fullest part of your bust, keeping the tape level.

Waist

Measure around the narrowest part of your natural waist.

Hips

Measure around the fullest part of your hips.

Keep the measuring tape close to the body without pulling it tight.

One Last Thing

Always check
the individual dress.

Fit can vary depending on fabric, construction and silhouette.

Before ordering, always check the Fit & Model information on the product page for notes such as:

No stretch · Fitted waist · Smocked back · Adjustable fit · Runs small · True to size

The right fit matters more than the letter on the label.